Four Reasons to Practice Social Media Marketing

Why bother exploring social media as a marketing channel for your website or business? After all, you could stick to link exchanges, search advertising or the purchase of banner and editorial ads on relevant sites.

Here are some reasons why you should consider using social media:

1.It’s natural. Not only do you get natural links without any discernible pattern, your website is exposed to large groups of people in a spontaneous fashion. This differs from paid advertising which has overt commercial overtones. 

2.It’s defensible. Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.

3.It’s low-cost/high returns. If done by yourself, costs are limited to only time and perhaps the expenses involved in hiring a freelance programmer/designer. The benefits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.

4.It complements other efforts. Social media optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.

Online Directory Submissions

Create a one-way link for your website. Submit your site to SEO friendly directories.

  • Search engine optimization (SEO) has started turning submission to directories and articles to its advantage. You could have an excellent website, and you may have the latest e-commerce technology and the best graphic design work. Now comes the tricky part: choosing an SEO firm. There’s a long list of SEO firms claiming that they can do submission to directories, link building and article submission, but  does a chocolate website really need to build links to an oil merchant directory?
  • Google has implemented LSR and has already started shunting out link farms, and pointless paid links. For any SEO firm or webmaster, the most worthwhile ways forward are articles and other web contents. Not only does our article submission service ensure that all incoming links to your site are ‘relevant,’ we also ensure that your precious time and resources are not wasted on futile link building.
  • Our submission services ensure that each manual directory, we submit to is relevant to your site; each directory is chosen based on pedigree and reliability. Any major search engine that actually catalogues and indexes a directory has to meet certain criteria. Our service ensures that each directory, we submit to has been thoroughly researched and not blacklisted by any search engine. Better still, we offer only one-way linking services so no reciprocal links are required.

For more information call 0161 449 0978 or visit www.webdesignersinstockport.co.uk